Porsche, Lexus, Toyota, Honda and Ford are the highest ranking automakers in their respective segments in the new J.D. Power 2025 U.S. Automotive Brand Loyalty Study.

Understanding the Context

It measures which brands have the ... MSN: J.D. Power: Porsche and Others Hold Strong As Buyers' Brand Loyalty Wavers Brand loyalty has taken a hit as tariffs have made some vehicles more expensive, driving buyers to other makes, but some automakers have held strong with customers. J.D.

Key Insights

Power’s 2025 U.S. Automotive ... J.D. Power: Porsche and Others Hold Strong As Buyers' Brand Loyalty Wavers jdpower: Brand Loyalty Faces Headwinds as Tariffs Reshape New-Vehicle Shopper Behavior, JD Power Finds Brand Loyalty Faces Headwinds as Tariffs Reshape New-Vehicle Shopper Behavior, JD Power Finds Auto Remarketing: 8 nameplates shine in J.D. Power 2024 U.S.

Final Thoughts

Automotive Brand Loyalty Study BMW, Ford, Honda, Lexus, Mercedes-Benz, Porsche, Subaru and Toyota. Those eight nameplates all gained high honors, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty Study released on ...